E ”state” the Organic By Harry Ryan The global economy demands that we pay attention to our neighbors. What happens next door, like a deluge of water, ends up eventually setting in our own backyard. As a consumer of wholesale goods targeted to satisfy your ever-changing and demanding guests, the responsibility rests with you to attract newer and better product lines that deliver beyond the cup! What is there not to love about Organic coffees that deliver on taste and inherent value? Especially Estate farms committed to excellence in the cup? Remember…they get more for their effort if the cup yields quality, and for many Estates it’s the difference between growing coffee or uprooting for another, more profitable crop. Estates can generally deliver on quality Organics because of their ability to harvest volume crop. It is your choice in the end. For an ever increasing segment of the Specialty Coffee market, this clearly is a need not being met adequately. When major retailers only feature one Organic offering, it is clearly a sign that they are driven primarily towards profit—not people! Get to know a neighbor… buy an Organic!

P1= Estate Coffees and Organics Imagine spending the entire afternoon hand picking cherries with a total yield of one pound? That is the average worker’s yield for a day of work in the sun. Well, we believe it’s worth the extra cents per pound to reward for cup excellence! When you consider the cost associated with Organic farming methods, it makes $en$e to be part of the solution for a healthier, more practical coffee economy for the future. When you can benefit from a two pronged product presentation, it is a must to consider: the first part addresses the high risk / high reward strategy that farmers of this level have implemented. Because the process is generally slower and more prone to checks and balances throughout, it stands to reason that maturity of crop maximizes flavor potential. The other benefit stemming from supporting Organics is the inherent values such methodology evokes in your guests. When you taste a truly fresh, properly roasted Origin bean or blend and it “grabs” your taste buds with delight, then the values inherent with this platform for crops makes your guests that much more satisfied. Of course, establishing truly valuable products makes your job easier from a pricing standpoint. By utilizing our point-of-sale materials “plugging” the brews you’ve committed to—a statement of what you and your workers are about—everyone feels better about the process. The branding process is initiated and product differentiation has been branded. Product orientation is the key: for you, your staff and your guests! RYANBROSCOFFEE.COM (888) 792-6276